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AMUNI FINANCIAL

Financial Advisors in
St. Petersburg, Florida

Independent wealth management in St. Petersburg, built around your life. For decades as financial advisors, we’ve helped families through the moments that matter: new homes, growing businesses, kids, retirement, and what they leave behind. The first conversation costs nothing, and you may leave with a new way of thinking about what’s ahead.

St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services
St. Petersburg Financial Advisor Services

TEAM-BASED ADVISORY

Collaborative Investment Strategies

Our team-based approach empowers a dedicated group of experienced advisors to work together as they pressure-test every decision, bringing distinct perspectives to your portfolio. That collaborative spirit carries directly into how we partner with you. Your custom plan will reflect your unique situation and family goals without corporate quotas or house products influencing recommendations. Because financial markets change and life moves unpredictably, our advisors stay actively involved over time to keep your plan purposeful and aligned with your goals.

Financial Advisors Near You

Phone Number
(727) 825-0522

Fax Number
(727) 898-1320

Address
720 Second Avenue South,
St. Petersburg, FL 33701

SUBMIT DOCUMENTS SECURELY

WHAT TO EXPECT

Our Approach to Wealth Management

You might be a few years from retirement. Maybe you’re selling a business, or thinking hard about the money you want your kids to have someday. Different situations, different plans. We take the time to understand yours before we recommend anything, and the strategy we build reflects your real financial picture, not a template.

Being independent frees us from the pressures that come with a big institution. No proprietary products to push. No quota hanging over the conversation. Our advisors have helped generations of families, and they use that experience to give you guidance that lines up with where you’re trying to go.

We stay in it with you, adapting it to your life as you live it. It’s an ongoing conversation. That means regular check-ins and a team watching your accounts behind the scenes. When your circumstances change, we adjust. When the market swings, we’ll help you stay grounded and stick to the strategy. You’ll always know where things stand and how to reach us.

LOCAL ADVISORS

Find an Advisor in St. Petersburg

Mark Donohue Financial Advisor

Mark Donohue

Co-Founder / Advisor
Alan Marsh Advisor in St. Petersburg, FL

Alan Marsh

VP / Advisor
David Polkinghorn St. Petersburg Advisor

David Polkinghorn

VP / Advisor
Jack Crawford St. Petersburg Advisor

Jack Crawford

Advisor
How does Amuni’s investment advisory approach differ from larger financial firms?

Amuni Financial offers a personalized, independent approach to investment advisory services. Our recommendations are driven by one thing: what serves the client. Our recommendations aren’t driven by proprietary product lineups or sales quotas. Because our teams work together, not against each other, the advice you receive reflects the range of our collective thinking rather than any one person’s incentives.

Here’s what sets us apart:

  • Independent advice: We’re not tied to any proprietary products or fund families. Our recommendations are based solely on your goals.
  • No cookie-cutter portfolios: While some firms may use standardized investment models based on general use cases, we take the time to get to know you and build a portfolio that’s truly tailored to your individual needs.
  • Team-based approach: Clients benefit from the intellectual capital of our entire advisory team, not just one individual.
  • Low advisor turnover: You’ll work with the same team over time—people who understand your situation and long-term goals.
  • No-pressure environment: We focus on guidance, not quotas. You’ll never be pushed into decisions that don’t align with your needs.
What is a normal fee for a financial advisor?

The cost of working with a financial advisor typically depends on the type of service model offered.

At Amuni, we offer a fee-based advisory structure designed to align your success with ours:

  • Annual advisory fee: Typically, a percentage of assets under management (AUM), billed quarterly.
  • No commissions on trades: Unlike brokerage models, you won’t pay per trade.
  • Aligned incentives: An AUM-based fee ties our compensation directly to your balance. We only earn more when your accounts are worth more. The incentive is built into the arrangement rather than promised on top of it.

Every portfolio carries a different weight of work, so advisory fees scale with account size and complexity. You’re paying for the level of attention your accounts actually require. We lay out the full fee structure up front, before any commitment.

How much does it cost to talk to a financial advisor?

At Amuni Financial, there is no cost for an initial consultation with one of our Saint Petersburg financial advisors.

Here’s what to expect during your first conversation:

  • A complimentary review of your current portfolio along with your financial goals and investment priorities.
  • A chance to ask questions about our advisory process, fees, and services.
  • No obligation to commit—just clear, objective information.

Think of it as nothing more than a conversation and a step toward understanding whether a fee-based investment advisory relationship is right for you.

How much money should you have to work with a financial advisor?

Minimum investment requirements vary by advisor and service model. Many of our relationships begin at $1M or more in investable assets. The more important question is whether we’re the right fit for each other. At Amuni, minimums are based on the specific strategy or portfolio design that best fits your goals. Often, the first thing we do is help you see your full financial picture.

Many of our clients came to us without a complete understanding of what they had. In working together, we’re sometimes able to uncover accounts they’d forgotten or neglected. These assets may change the shape of what’s possible.

  • Custom strategies may have higher minimums based on complexity.
  • We offer flexibility around fund sources and timing. We’ll consider whether you’re investing a lump sum or planning phased contributions on a quarterly, semi-annual, or annual basis.
  • Factors such as age, marital status, and employment status can influence the best way to get started.

Call (800) 868-6864 to schedule a complimentary, no-obligation call with one of our St. Petersburg, FL advisors to explore your options and see what’s possible.

How are Amuni’s advisory fees structured?

Amuni uses a transparent, fee-based model designed to simplify costs and remove conflicts of interest.

Our structure includes:

  • An annual percentage fee based on assets under management (AUM).
  • Fees billed quarterly, directly from the account
  • No trading commissions or hidden costs
  • No additional fees for portfolio monitoring or reviews

We’re committed to delivering meaningful value—through experienced guidance, ongoing access, and the time we dedicate to understanding your goals. Our time is an asset, and we give it generously.

This structure ensures our interests remain aligned with your long-term financial goals.

What are red flags to look for in a financial advisor?

Choosing a financial advisor in St. Petersburg, FL is an important decision. You should know that not all professionals who call themselves advisors offer the same level of service or qualifications.

Here are some potential red flags to watch for:

  • Lack of transparency around fees or how the advisor is compensated.
  • A narrow product offering, such as only selling insurance-based products (annuities) or high-commission solutions that can limit your liquidity.
  • Pressure to buy proprietary products or frequent upselling.
  • Promises of guaranteed returns investment products.*
  • No formal investment strategy or documentation.
  • Limited access to your advisor or frequent turnover.

It’s also important to understand an advisor’s licensing. For example, professionals selling variable annuities may only hold a Series 6 license, which limits their ability to help you build and manage a diversified investment portfolio. Look for advisors who are properly licensed—such as holding a Series 7 and 66—and check their background on FINRA’s BrokerCheck.

At Amuni, we offer a team-based approach that emphasizes full-service portfolio management, transparency, and delivering the most value for your advisory fee.

*Certain insurance products, such as fixed annuities, can offer contractual guarantees backed by the issuing insurer’s claims-paying ability. These are distinct from securities and investment products, for which guaranteed returns cannot be promised under regulatory standards.

What are Polaris and Vantage Group? Are they separate companies?

Polaris and Vantage are advisory teams within Amuni, not separate firms or independent agencies. We organize our advisors into dedicated teams so that your account is supported by a defined group of professionals rather than a single individual. That structure matters most on the days it isn’t business as usual: if your primary advisor is unavailable, someone who already knows your account and your goals can step in without missing a beat.

Every member of your team operates under the same firm, which means the same standards and commitment to your interests. The team name simply tells you who’s accountable for your account and who can support it at any time.

Is a Financial Advisor Worth the Cost?

Is a Financial Advisor Worth the Cost?

Some people do fine managing money on their own. But that’s not true for everyone. Research estimates which camp you’re likely in. The real value of an advisor has little to do with picking the right investments and more to do with the decisions people make when no one’s watching. Our advisor Alan Marsh gathered what the studies actually say and put a number on it. Read and decide for yourself.

Connect With a Financial Advisor

Fill out the form below and a member of one of our advisory teams will reach out to discuss your goals.

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