Independent wealth management in St. Petersburg, built around your life. For decades as financial advisors, we’ve helped families through the moments that matter: new homes, growing businesses, kids, retirement, and what they leave behind. The first conversation costs nothing, and you may leave with a new way of thinking about what’s ahead.
Our team-based approach empowers a dedicated group of experienced advisors to work together as they pressure-test every decision, bringing distinct perspectives to your portfolio. That collaborative spirit carries directly into how we partner with you. Your custom plan will reflect your unique situation and family goals without corporate quotas or house products influencing recommendations. Because financial markets change and life moves unpredictably, our advisors stay actively involved over time to keep your plan purposeful and aligned with your goals.
Phone Number
(727) 825-0522
Fax Number
(727) 898-1320
Address
720 Second Avenue South,
St. Petersburg, FL 33701
You might be a few years from retirement. Maybe you’re selling a business, or thinking hard about the money you want your kids to have someday. Different situations, different plans. We take the time to understand yours before we recommend anything, and the strategy we build reflects your real financial picture, not a template.
Being independent frees us from the pressures that come with a big institution. No proprietary products to push. No quota hanging over the conversation. Our advisors have helped generations of families, and they use that experience to give you guidance that lines up with where you’re trying to go.
We stay in it with you, adapting it to your life as you live it. It’s an ongoing conversation. That means regular check-ins and a team watching your accounts behind the scenes. When your circumstances change, we adjust. When the market swings, we’ll help you stay grounded and stick to the strategy. You’ll always know where things stand and how to reach us.




Amuni Financial offers a personalized, independent approach to investment advisory services. Our recommendations are driven by one thing: what serves the client. Our recommendations aren’t driven by proprietary product lineups or sales quotas. Because our teams work together, not against each other, the advice you receive reflects the range of our collective thinking rather than any one person’s incentives.
Here’s what sets us apart:
The cost of working with a financial advisor typically depends on the type of service model offered.
At Amuni, we offer a fee-based advisory structure designed to align your success with ours:
Every portfolio carries a different weight of work, so advisory fees scale with account size and complexity. You’re paying for the level of attention your accounts actually require. We lay out the full fee structure up front, before any commitment.
At Amuni Financial, there is no cost for an initial consultation with one of our Saint Petersburg financial advisors.
Here’s what to expect during your first conversation:
Think of it as nothing more than a conversation and a step toward understanding whether a fee-based investment advisory relationship is right for you.
Minimum investment requirements vary by advisor and service model. Many of our relationships begin at $1M or more in investable assets. The more important question is whether we’re the right fit for each other. At Amuni, minimums are based on the specific strategy or portfolio design that best fits your goals. Often, the first thing we do is help you see your full financial picture.
Many of our clients came to us without a complete understanding of what they had. In working together, we’re sometimes able to uncover accounts they’d forgotten or neglected. These assets may change the shape of what’s possible.
Call (800) 868-6864 to schedule a complimentary, no-obligation call with one of our St. Petersburg, FL advisors to explore your options and see what’s possible.
Amuni uses a transparent, fee-based model designed to simplify costs and remove conflicts of interest.
Our structure includes:
We’re committed to delivering meaningful value—through experienced guidance, ongoing access, and the time we dedicate to understanding your goals. Our time is an asset, and we give it generously.
This structure ensures our interests remain aligned with your long-term financial goals.
Choosing a financial advisor in St. Petersburg, FL is an important decision. You should know that not all professionals who call themselves advisors offer the same level of service or qualifications.
Here are some potential red flags to watch for:
It’s also important to understand an advisor’s licensing. For example, professionals selling variable annuities may only hold a Series 6 license, which limits their ability to help you build and manage a diversified investment portfolio. Look for advisors who are properly licensed—such as holding a Series 7 and 66—and check their background on FINRA’s BrokerCheck.
At Amuni, we offer a team-based approach that emphasizes full-service portfolio management, transparency, and delivering the most value for your advisory fee.
*Certain insurance products, such as fixed annuities, can offer contractual guarantees backed by the issuing insurer’s claims-paying ability. These are distinct from securities and investment products, for which guaranteed returns cannot be promised under regulatory standards.
Polaris and Vantage are advisory teams within Amuni, not separate firms or independent agencies. We organize our advisors into dedicated teams so that your account is supported by a defined group of professionals rather than a single individual. That structure matters most on the days it isn’t business as usual: if your primary advisor is unavailable, someone who already knows your account and your goals can step in without missing a beat.
Every member of your team operates under the same firm, which means the same standards and commitment to your interests. The team name simply tells you who’s accountable for your account and who can support it at any time.
Some people do fine managing money on their own. But that’s not true for everyone. Research estimates which camp you’re likely in. The real value of an advisor has little to do with picking the right investments and more to do with the decisions people make when no one’s watching. Our advisor Alan Marsh gathered what the studies actually say and put a number on it. Read and decide for yourself.
Monday–Friday 8am–5pm
Saturday/Sunday Closed
Amuni Financial, Inc.
720 Second Avenue South,
FindSt. Petersburg, FL 33701
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